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ARCA Strategic Brief
01 · Brand Foundation

Built for one.
Worn by everyone
they live with.

Three decades of alpine apparel, unchanged. The household around it — who buys, who wears, who borrows — is not.

The shift, in one number
68%

of Arc'teryx purchases are made for, or shared with, someone else in the household.

  • Partnerco-owned shells, shared layers
  • Childyouth pieces, handed down
  • Petharnesses, leashes, weather gear

Internal CRM analysis: DTC purchase + gifting cohort, NA, 2024.

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